What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency, and user experience. However, not all fonts display the same way across different email clients and devices. This is where web-safe fonts come in. If...

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing reports, only to realize that those clicks aren’t translating into real engagement or conversions, you may be dealing with bot clicks. In 2025, email security...

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their customer base. However, in 2025, this approach is increasingly ineffective, legally risky, and detrimental to brand reputation. While it may seem like a cost-effective way...

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital marketing landscape evolves, its limitations have become more apparent. While Mailchimp still offers a user-friendly interface and essential automation features, several drawbacks in 2025 make...

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One way to make your emails stand out is by incorporating GIFs—short, animated images that add visual appeal, convey emotions, and make content more engaging. When...