Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...
Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...
Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...
The General Data Protection Regulation (GDPR) applies to both Business-to-Consumer (B2C) and Business-to-Business (B2B) interactions, but there are some differences in how the regulation...
General Data Protection Regulation (GDPR) - Overview:
The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...
There can be several reasons why your open rate may be dropping. Here are some common factors to consider:
Email deliverability issues: If your emails...
Before sending a campaign, it's essential to ensure that you have covered all the necessary elements and have everything in place. Here's a checklist...