Advice

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

How to Start Your Email

It’s important to take great care when composing email marketing messages. Get it wrong and you could harm the reputation of your company or...

GDPR & the USA….the bit they are glossing over

As we near the start date for GDPR (read more about GDPR here), it's becoming a very popular topic indeed. The big question at the...

Why choose a UK email marketing company?

There are many factors to take into consideration when weighing up between a UK email marketing company and an overseas email marketing supplier. Nowadays,...

What is a sender score and how does it impact your email marketing?

So how is this sender score generated? Email service providers from all over the world take part in the sender score project, they are constantly...

Help: My Email Marketing is not working…

If you are new to email marketing or have been doing it for years, it can be really frustrating if your email marketing isn’t...

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All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In...

What is a lead magnet and why is it crucial for your email marketing strategy

What is a Lead Magnet and Why is it...

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