Advice

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

How to structure the perfect sales email

Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...

Thinking of a business start-up – advice from an expert.

Well, an experienced campaigner anyway, who has made some classic errors over the years and (hopefully) learnt from them as well as a few...

Top 5 tips for the perfect website

It is a statement of the blindingly obvious that E-marketing – the conduct of selling directly or indirectly via the internet, is replacing/has replaced...

How do you build a quality mailing list? – use a newsletter sign-up form

To the email marketeer, the sixty four thousand dollar question is always ‘how do I build a quality mailing list?’ I have discussed before...

Email Marketing – What it is not

My earlier blog answered the question – what is email marketing software, what does it actually do? In it, I summarised email marketing software...

What is email marketing software

Using the keywords email marketing or email marketing UK etc. and a host of companies appear; UK and overseas located. Each of these companies...

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What is a lead magnet and why is it crucial for your email marketing strategy

What is a Lead Magnet and Why is it...

How to clean your email lists in 2025

How to Clean Your Email Lists in 2025 A clean...

How to optimise your email design for a mobile-first audience

How to Optimize Your Email Design for a Mobile-First...

How to create the perfect product launch email campaign

How to Create the Perfect Product Launch Email Campaign A...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains...

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