Advice

What Is an Acceptable Bounce Rate for Email Marketing?

Jamie -

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Jamie -

One of the quickest ways to destroy your email marketing performance is to end up on an email block list. If your sending domain or...

Jamie -

Email automation is one of the most effective ways to nurture leads, onboard new customers and build lasting relationships with your audience. Rather than...

Email Marketing workshop: what to avoid during the current economic climate

June 11, 2020

Here in the U.K, it's currently June 2020, we've all been on lockdown for nearly three months now. Many business are starting to go...

The importance of verifying your email marketing sending domain.

April 21, 2020

Why verify your domain name? When it comes to customer engagement, reaching out to your audience has become harder than ever. No matter if you...

Should you still be sending out Email Marketing during the current Coronavirus (COVID-19) pandemic?

April 6, 2020

At the time of writing this article - like the rest of the world, here in the UK we are on total lockdown and...

Email Marketing best practices for 2020

November 27, 2019

In this article, we are going to look at Email Marketing best practices for 2020. Email marketing has continued to grow steadily in popularity over...