Advice

What Is Considered a Good Open Rate in 2026?

Jamie -

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Jamie -

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

Jamie -

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

Help: My Email Marketing is not working…

December 12, 2016

If you are new to email marketing or have been doing it for years, it can be really frustrating if your email marketing isn’t...

Why sending Bad emails is not worth the risk.

December 12, 2016

Sending to cheap or free databases of email addresses - what could possibly go wrong? This week, we are going to take a look at...

What email marketing mistakes can get your mailers marked as spam?

December 9, 2016

As with most email marketing mistakes, sometimes it’s easy to overlook some of the key areas that can prompt your viewer to mark your...

Why you should choose a UK supplier

May 25, 2016

When considering a new email marketing supplier, there are many factors to take into consideration. Nowadays, the internet makes it possible to use service...