Advice

Christmas email marketing templates – complete guide

Jamie -

The holiday season is the busiest—and most profitable—time of year for email marketers. With inboxes filled to the brim, your Christmas emails need to...

Jamie -

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

Jamie -

When it comes to email marketing, every click counts. Anchor links — also known as jump links — can be a powerful tool to...

What is an opt-in statement and how should you use it

February 22, 2024

An opt-in statement is a clear and explicit declaration where individuals provide their consent to receive communications, usually in the context of email marketing....

Email list management best practices

February 13, 2024

Managing email lists effectively is crucial for successful email marketing campaigns. Here are some best practices for email list management: Permission-Based Marketing:Ensure that you have...

Which metrics best measure the success of your email marketing?

January 10, 2024

Several key metrics help gauge the success and effectiveness of email marketing campaigns. The choice of metrics depends on the specific goals and objectives...

Email Marketing tips for 2024

January 4, 2024

Here are some updated tips and strategies for effective email marketing in 2024: Personalization and Segmentation: Use advanced segmentation based on user behaviour, demographics, and...