Advice

Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.

What Is an Acceptable Bounce Rate for Email Marketing?

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

How to structure the perfect sales email

Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...

Marketing agency email marketing tips & strategy

Email marketing for marketing agencies is crucial for generating leads, nurturing prospects, maintaining client relationships, and showcasing your expertise. Here are detailed tips and...

How to create Lead Nurturing Email Marketing Campaigns

Creating a successful lead-nurturing email marketing campaign involves strategic planning and execution to guide leads through the sales funnel and build strong relationships. Here’s...

Restaurants email marketing tips & strategy

Email marketing for restaurants can significantly enhance customer engagement, drive reservations, and build a loyal customer base. Here are some essential tips and strategies...

E-Commerce email marketing tips & strategy

Email marketing is a crucial component of an e-commerce strategy, helping to engage customers, drive sales, and build brand loyalty. Here are some essential...

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Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

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