Discussion

How Long Should Your Email Newsletter Be?

Jamie -

One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

Jamie -

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Jamie -

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

What should your email marketing goals be?

March 13, 2025

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

March 6, 2025

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

How to fix a high bounce rate

August 8, 2024

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

What is a re-engagement campaign on how to win customers back with it

August 6, 2024

A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...