Discussion

What should you put in the visual header of...

Jamie -

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Jamie -

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

Jamie -

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

How long should you keep non-engaging subscribers on your email lists for

March 19, 2024

The appropriate duration to keep non-engaging subscribers on your email list can vary based on your specific circumstances, industry, and email marketing goals. However,...

How to design emails for Apple’s dark mode.

February 16, 2024

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

What elements should you be A/B testing

February 15, 2024

A/B testing, also known as split testing, is a valuable technique to optimize various elements of your marketing campaigns. When conducting A/B tests, it's...

Should you be using AI with your email marketing?

January 12, 2024

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...