Discussion

What Is Greylisting — and How Could It Affect...

Jamie Jamie -
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...
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What should you put in the visual header of...

Jamie Jamie -
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...
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What is a good bounce rate for email marketing

A good bounce rate for email marketing typically falls within the range of 2% to 5%. This means that for every 100 emails you...

How to use Ai create email marketing

Using AI to write email marketing copy text can be a powerful tool to help streamline the content creation process and improve efficiency. Here's...

Reasons why email opens are good, but your clicks are poor?

Experiencing good email open rates but low click-through rates (CTR) in your email marketing campaigns can be a common challenge. Several factors could contribute...

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...

What is an SPF record and how does it work?

An SPF (Sender Policy Framework) record is a DNS (Domain Name System) record that helps prevent email spoofing and verifies the authenticity of the...
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Other

Email Design Tips for Non-Profits and Charities

For non-profits and charities, email marketing is more than...
Advice

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

If you’ve ever noticed that some of your emails...
Advice

Will Anchor Links Work in an Email Newsletter?

When it comes to email marketing, every click counts....
Other

What Should You Put in Your Email Footer?

While the email footer might seem like a small...
Advice

What should you put in the visual header of your email

Once your subscriber opens your email, the visual header...

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