Discussion

What Goals Should You Set for Your Email Marketing?

Jamie Jamie -
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...
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What Is Greylisting — and How Could It Affect...

Jamie Jamie -
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...
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What should you put in the visual header of...

Jamie Jamie -
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...
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Should you be using AI with your email marketing?

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...

What is a good bounce rate for email marketing

A good bounce rate for email marketing typically falls within the range of 2% to 5%. This means that for every 100 emails you...

How to use Ai create email marketing

Using AI to write email marketing copy text can be a powerful tool to help streamline the content creation process and improve efficiency. Here's...

Reasons why email opens are good, but your clicks are poor?

Experiencing good email open rates but low click-through rates (CTR) in your email marketing campaigns can be a common challenge. Several factors could contribute...

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...
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Other

Best Practices for Call To Action (CTA) in Email Marketing

Every email you send has a purpose — whether...
Discussion

What Goals Should You Set for Your Email Marketing?

Email marketing is one of the most effective digital...
Email Marketing UK Tips

From Side Hustle to Small Business: Marketing Tips for Success

Many successful small businesses start life as side hustles....
Advice

Does Your “Send From” Email Address Make a Difference to Engagement?

Does Your “Send From” Email Address Make a Difference...
Email Marketing UK Tips

Email Design Tips for Public Sector

Email Design Tips for the Public Sector Email remains one...

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