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What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

So what's all this about business strategy?

Over the length and breadth of my career in business and business management, I’ve been engaged in and involved with the development of strategies...

How is the cloud affecting your business and personal internet activities?

Recently, in one of my areas of business consultancy, I was asked by a client – a manufacturing company, how he should ‘get in...

Email Marketing Get inspired – examples of recent campaigns and how success was achieved

A lot has been written; here in our blogs (Email Blaster UK) and across the ambit of forums blogs and social media, on the...

Why companies fail

  The statistics of company failures are deceptive if viewed from the aspect of declared insolvency (liquidation, both voluntary and involuntary); i.e. information that is...

Email marketing: the facts you need to know.

  Email marketing is fast becoming the most effective way of reaching customers in a focused manner; particularly relevant to business-to-business marketing where target markets...

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How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In...

What is a lead magnet and why is it crucial for your email marketing strategy

What is a Lead Magnet and Why is it...

How to clean your email lists in 2025

How to Clean Your Email Lists in 2025 A clean...

How to optimise your email design for a mobile-first audience

How to Optimize Your Email Design for a Mobile-First...

How to create the perfect product launch email campaign

How to Create the Perfect Product Launch Email Campaign A...

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