Discussion

What Goals Should You Set for Your Email Marketing?

Jamie -

Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

Jamie -

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

Jamie -

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Email Marketing; What's the future?

July 17, 2013

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...

What’s my company worth?

June 25, 2013

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

May 31, 2013

The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Email deliverbility de-bunked.

April 2, 2013

The number one measure of effective email marketing is the number/percentage of positive responses to an email campaign. A positive response can have many...