Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email...

A good email click rate compares well with similar campaigns and supports your goal. Compare emails sent to similar audiences using the same calculation...

What Is a Good Open Rate for Your Email...

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...

Email Marketing Best Practices: 20 Proven Tips for Better...

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...

inbox by gmail and email marketing

  Inbox by Gmail and email marketing - how will it be impacted? October last year google announced their new email client 'Inbox by Gmail'. The...

How to add email subject line symbols

  You may have seen this one about recently, it is starting to get popular. More and more email marketeers are starting to add email...

4 Simple Steps To Successful Email Marketing

In this weeks video, we discuss our 4 simple steps to successful email marketing. Go make yourself a coffee and checkout our quick fire guide. 1....

If you are not building your own email list, you’re an idiot.

Bold statement but it is true. So many companies I talk to are sitting on a fantastic email list but don't know it. A recent...

How to write successful email content

  What's in it for me? What's in it for me? - Remember this line when writing copy text for your next email newsletter. Email marketing is...

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Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

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