Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list?
Delete too soon,...
Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
Email marketing is fast replacing previously conventional means of targeted marketing such as post mailing, but it is a common mistake to assume that...
Creating and transmitting a bulk email broadcast via a good quality email marketing service, is relatively straight forward and is an undertaking well within...