Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email...

Jamie Jamie -
A good email click rate compares well with similar campaigns and supports your goal. Compare emails sent to similar audiences using the same calculation...
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What Is a Good Open Rate for Your Email...

Jamie Jamie -
One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...
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Email Marketing Best Practices: 20 Proven Tips for Better...

Jamie Jamie -
Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
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What is negative data segmentation and how to use it.

What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to. When...

How to structure the perfect staff newsletter

How to Structure the Perfect Staff NewsletterKeep your team informed, aligned, and engaged—every single time. An effective staff newsletter is more than just an internal...

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...
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Advice

Ecommerce Email Marketing: From Abandoned Baskets to Repeat Orders

Plan useful ecommerce emails for abandoned baskets, product recommendations and replenishment, with a worked four-week example for UK shops.
Advice

Customer Journey Automation: A Practical Mapping Guide

Map the customer journey before building the emails. Learn how to define entry and exit rules, plan human hand-offs, test workflows and measure meaningful outcomes.
News

Brand new Black Friday email marketing templates

Get Your Black Friday Emails Ready in Minutes with...
Other

New Christmas Email Templates Have Arrived in Email Blaster

Christmas is coming — and your email marketing just...
Discussion

How Long Should Your Email Newsletter Be?

One of the most common questions in email marketing...

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