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What is a lead magnet and why is it...

Jamie -

What is a Lead Magnet and Why is it Crucial for Your Email Marketing Strategy? In today’s digital landscape, capturing and retaining customer attention is...

Jamie -

How to Clean Your Email Lists in 2025 A clean email list is the foundation of a successful email marketing strategy. In 2025, with increasingly...

Jamie -

How to Optimize Your Email Design for a Mobile-First Audience With mobile devices accounting for the majority of email opens, designing emails with a mobile-first...

What is a sender reputation and how does it work?

July 27, 2023

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

What is domain verification and why is it important?

January 6, 2023

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Using email marketing software to send your Christmas cards

December 6, 2021

Christmas is an important time of year, perhaps this year more than ever. It’s good to keep in touch with those close to us,...

Ultimate Black Friday Sales Guide

November 9, 2021

What are the origins of Black Friday? It’s probably no surprise to learn that Black Friday originates from America; the home of the sales campaign....