Email marketing remains one of the most powerful tools in any business’s marketing toolkit. And while global platforms like Mailchimp often dominate the conversation,...
What is Negative Data Segmentation—and How to Use It EffectivelyClean your list, improve engagement, and boost ROI by targeting who not to send to.
When...
An essential part of modern marketing practice, email marketing automation allows you to schedule, personalise and metricise your outreach.
This can be as simple as...
There are many steps you can take to improve the deliverability of your emails. Without efficient email marketing strategies in place, you could miss...