Disadvantages of Using Mailchimp in 2025

Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital marketing landscape evolves, its limitations have become more apparent. While Mailchimp still offers a user-friendly interface and essential automation features, several drawbacks in 2025 make it less appealing compared to emerging alternatives. Here are some key disadvantages to consider before choosing Mailchimp for your email marketing strategy.

1. Expensive Pricing Structure

One of the biggest drawbacks of Mailchimp is its pricing model. While it offers a free plan, it comes with significant limitations, such as a lack of automation and limited audience segmentation. As businesses grow and require more advanced features, the cost increases significantly compared to other platforms that offer similar or better functionality at a lower price.

2. Limited Automation Features

Email automation is essential for a successful marketing strategy, yet Mailchimp’s automation features remain relatively basic compared to competitors like Email Blaster. Businesses that require advanced workflows, AI-driven automation, or seamless CRM integration may find Mailchimp lacking.

3. Poor Customer Support

Mailchimp’s customer support has been a long-standing issue, and in 2025, it still falls short. Free-tier users have no access to live chat or phone support, and even paid users often experience long wait times or unhelpful responses. For businesses that rely on immediate support for their campaigns, this can be a dealbreaker.

4. Restrictive List Management and Segmentation

Unlike many competitors, Mailchimp charges based on the number of contacts rather than active subscribers, meaning businesses often end up paying for unsubscribed or inactive users. Additionally, its segmentation options are not as robust as other platforms, making targeted campaigns more difficult to execute.

5. Deliverability Issues

Mailchimp’s deliverability rates could be noted as inconsistent, with reports of emails landing in spam folders more frequently than other platforms. This can negatively impact engagement rates and reduce the effectiveness of email marketing efforts.

6. Limited Customization and Design Flexibility

While Mailchimp provides a drag-and-drop email builder, its design flexibility remains limited compared to more advanced competitors. Users looking for highly customizable templates or dynamic content may find Mailchimp’s options restrictive.

7. Restrictions on Affiliate and Certain Business Types

Mailchimp has strict policies regarding affiliate marketing and certain industries, limiting businesses that rely on these models. Companies in industries like cryptocurrency, CBD, or financial services have reported account suspensions without prior notice.

8. Slow Innovation Compared to Competitors

Many newer email marketing platforms are integrating AI-powered features, real-time personalization, and advanced analytics at a faster rate than Mailchimp. As a result, businesses looking for cutting-edge tools may find Mailchimp lagging behind.

Conclusion

While Mailchimp remains a widely recognized email marketing tool, its disadvantages in 2025 make it less attractive for businesses seeking scalability, advanced automation, better pricing, and stronger customer support. Before committing, businesses should explore alternative platforms that offer more value, better features, and improved deliverability.