Email marketing tips

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How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
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Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...
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Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...
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Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...
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Email Marketing UK Tips

Should You Continue to Email Your Sleepers?

Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

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Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

Discussion
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Discussion
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Can I use Ai with Email Blaster

Our software uses Ai in a number of ways, allowing you to use as much or little of it as you need to.  When designing...

How can I add more send credits to my account?

Yes, it’s quick and easy to do this. You can top up your account via the upgrades store from inside your account. You can...

Can I transfer content to other Email Blaster accounts?

You can create a series of networked Email Blaster accounts, with the reseller manager and reseller client apps in the app section. Once you’ve...

Can I spam-check my email before sending it?

Yes, you can, inside the apps section of the software, you’ll see a handy app called ‘spam score’. This is a free app for...

Where are Email Blaster’s servers based?

Here at Email Blaster, we are a UK-based business. This means that our software, customer support and data storage servers are all based right...

Do I have to get all of my customers to opt in first?

Regarding your customers, as these are people that you already have a working relationship with and will already have received correspondence from you, then...

Can I use my Gmail email address to send email marketing?

Gmail and other free address providers, such as Hotmail for example do not permit their email accounts to be used to send email campaigns,...

Do I need to verify my sending domain name?

If you are looking to get into email marketing then you will need to verify your sending domain name. Spam filters will insist that...
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