Email marketing tips

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Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...
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Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...
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Email Marketing UK Tips

Should You Continue to Email Your Sleepers?

Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
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Email Marketing UK Tips

From Side Hustle to Small Business: Marketing Tips for Success

Many successful small businesses start life as side hustles. What begins as evenings and weekends spent working on an idea can quickly grow into...
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Email Marketing UK Tips

Email Design Tips for Public Sector

Email Design Tips for the Public Sector Email remains one of the most effective and cost-efficient communication tools available to public-sector organisations. Whether you’re informing...
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Discussion

Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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What Goals Should You Set for Your Email Marketing?

Discussion
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

Discussion
How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Where are Email Blaster’s servers based?

Here at Email Blaster, we are a UK-based business. This means that our software, customer support and data storage servers are all based right...

Do I have to get all of my customers to opt in first?

Regarding your customers, as these are people that you already have a working relationship with and will already have received correspondence from you, then...

Can I use my Gmail email address to send email marketing?

Gmail and other free address providers, such as Hotmail for example do not permit their email accounts to be used to send email campaigns,...

Do I need to verify my sending domain name?

If you are looking to get into email marketing then you will need to verify your sending domain name. Spam filters will insist that...

Can I share my email campaign on social media or my website?

Yes, you can do this. The software will automatically create a web-based version of your campaign, this is a url which can be posted...

How do I resend an email to the people who didn’t read?

You can use the List Builder app to look at your previous sends - and then compile a list of all of the people...

What’s the difference between a monthly and a PAYG account?

We offer two pricing models, monthly or Pay As You Go. A Pay As You Go account is intended for people who want to...

How does Email Blaster handle bounces?

Much like unsubscribes, Email Blaster will automatically handle these for you. A hard bounce is automatically excluded from your data after one failed delivery...
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