How to Structure Sign-Up Forms to Get More Subscribers

When it comes to growing your email list, the humble sign-up form is one of your most powerful tools. But not all forms are...

Christmas email marketing templates – complete guide

The holiday season is the busiest—and most profitable—time of year for email marketers. With inboxes filled to the brim, your Christmas emails need to...

Email Design Tips for Staff Newsletters

Internal communication is a critical part of any organization. A well-designed staff newsletter keeps your team informed, engaged, and connected — but poorly designed...

How to Find the Best Time to Send Your Email Newsletter

Timing can make or break your email marketing success. Even the most well-written and beautifully designed email newsletter can go unnoticed if it lands...

How to Build Loyalty with Your Email Campaigns

Email marketing isn’t just about getting clicks — it’s about building lasting relationships. While one-off promotions can grab attention, loyalty comes from consistent, meaningful...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

What incentives should you use to get more subscribers?

Attracting more email subscribers involves offering compelling incentives that provide value to your target audience. Here are some effective incentives to consider: 1. Exclusive Discounts...

SMS marketing techniques

SMS marketing, or text message marketing, involves sending promotional messages to customers via SMS (Short Message Service). This method is highly effective due to...

What exactly is A/B testing?

A/B testing, also known as split testing, is a method of comparing two versions of a webpage, email, or other marketing assets to determine...

How to write the perfect sales email in 2024

Writing the perfect sales email in 2024 involves a blend of personalization, brevity, value proposition, and strategic follow-up. Here are the key components to...

Best way to use Ai with your email marketing strategy

Integrating AI into your email marketing strategy can enhance various aspects of your campaigns, from personalization and segmentation to optimization and analytics. Here are...

Phrases to try with your subject header lines to boost engagements

Crafting compelling subject lines is crucial for boosting email engagement. Here are some effective phrases and techniques to try: 1. Personalization Use the Recipient’s Name: "Welcome, !" "Special...

How to create the perfect welcome email

Creating the perfect welcome email is crucial for setting the tone for a new subscriber or customer relationship. Here are the key elements and...

How to write the perfect staff email newsletter

Writing the perfect staff email newsletter involves several key elements: relevance, engagement, clarity, and a professional tone. Here’s a step-by-step guide to help you...