Email marketing tips

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How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...
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Advice

How to Structure the Perfect Drip Campaigns in 2026

Drip campaigns are still one of the most effective tools in email marketing — and in 2026, they’ve become even more powerful thanks to...
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Advice

Beginner’s Guide to Starting Email Marketing in 2026

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...
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How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
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Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

When Is the Best Time to Send an Email? (2026 Guide)

Advice
One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Advice
Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

Advice
For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Non-Profits & Charities email marketing tips & strategy

Email marketing for non-profits and charities is a powerful tool for raising awareness, driving donations, and building a community of supporters. Here are some...

Leisure Industry email marketing tips & strategy

Email marketing in the leisure industry can be highly effective for engaging customers, promoting activities, and driving bookings. Here are some essential tips and...

Finance Industry email marketing tips & strategy

Email marketing in the finance industry requires a strategic approach to build trust, provide value, and comply with regulations. Here are some essential tips...

Healthcare Industry email marketing tips & strategy

Email marketing in the healthcare industry requires a careful and sensitive approach due to the nature of the content and the regulations surrounding patient...

Property Industry email marketing tips & strategy

Email marketing in the property industry can be a highly effective way to engage potential buyers, renters, sellers, and investors. Here are some key...

Recruitment Industry email marketing tips & strategy

Email marketing in the recruitment industry can be highly effective for attracting top talent, nurturing leads, and maintaining relationships with both candidates and clients....

Travel industry email marketing tips & strategy

Email marketing can be a powerful tool for the travel industry to engage customers, build loyalty, and drive bookings. Here are some key tips...

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...
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