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Email Marketing UK Tips

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...
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How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...
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Email Marketing UK Tips

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...
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Email Marketing UK Tips

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...
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What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...
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Email Marketing UK Tips

What’s new for email marketing in 2024?

Jamie -
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

New changes to sending domain verification requirements

All about Apple Privacy Update 2023

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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All about non-human machine clicks – are ‘bot clicks’ killing your stats?

Discussion
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Discussion
Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Discussion
Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

Discussion
What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

Discussion
The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How to create great email preview text

Creating great email preview text, also known as the preheader or snippet, is essential for enticing recipients to open and engage with your emails....

How to use a countdown timer to use with your email marketing

Using a countdown timer in your email marketing can help create a sense of urgency and encourage recipients to take immediate action. Here's how...

Tips on how to build trust with your email subscribers

Building trust with your email subscribers is crucial for establishing a strong and long-lasting relationship. Here are some tips to help you build trust...

How to design and create email marketing automated journeys

Designing and creating email marketing automated journeys involves mapping out the customer journey and determining the triggers and actions that will initiate and guide...

B2C and GDPR

B2C, which stands for "Business-to-Consumer," refers to the relationship between a business and individual consumers. It typically involves companies that provide products or services...

B2B and GDPR

The General Data Protection Regulation (GDPR) applies to both Business-to-Consumer (B2C) and Business-to-Business (B2B) interactions, but there are some differences in how the regulation...

Everything you need to know about GDPR in 2023

General Data Protection Regulation (GDPR) - Overview: The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...

What is an SPF record and how does it work?

An SPF (Sender Policy Framework) record is a DNS (Domain Name System) record that helps prevent email spoofing and verifies the authenticity of the...
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