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Email Marketing UK Tips

What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...
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How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...
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Email Marketing UK Tips

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...
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Email Marketing UK Tips

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...
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What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...
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Email Marketing UK Tips

What’s new for email marketing in 2024?

Jamie -
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

New changes to sending domain verification requirements

All about Apple Privacy Update 2023

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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All about non-human machine clicks – are ‘bot clicks’ killing your stats?

Discussion
All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Discussion
Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Discussion
Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

Discussion
What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

Discussion
The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How to avoid spam phrases in your email marketing

To avoid triggering spam filters and improve the deliverability of your email marketing messages, it is important to be mindful of the language and...

Can you use animation in email marketing?

Yes, it is possible to use animation in email marketing to enhance engagement and make your emails more visually appealing. However, there are certain...

Why is GMAIL splitting my email?

Gmail splits long emails into multiple parts if they exceed a certain size limit or contain a large number of recipients. This behaviour is...

Why is my open rate dropping?

There can be several reasons why your open rate may be dropping. Here are some common factors to consider: Email deliverability issues: If your emails...

What is a responsive email and how to create one

A responsive email is an email that is designed and coded to adapt and display properly across different devices and screen sizes, including desktops,...

Can you send attachments with email marketing?

Most email marketing software allows you to send attachments as a link with your email campaigns. However, it's important to note that sending large...

Checklist before sending a new email campaign 2023

Before sending a campaign, it's essential to ensure that you have covered all the necessary elements and have everything in place. Here's a checklist...

Top tips for better email deliverability

Here are some top tips for better email deliverability: Use a reputable email service provider (ESP): A good ESP will have strong anti-spam measures in...
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