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Email Marketing UK Tips

Internal Staff Newsletter Best Practice Guide

Keeping employees informed has never been more important. Whether your team works from the office, remotely or across multiple locations, an internal staff newsletter is...
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Advice

How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...
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Advice

How to Structure the Perfect Drip Campaigns in 2026

Drip campaigns are still one of the most effective tools in email marketing — and in 2026, they’ve become even more powerful thanks to...
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Advice

Beginner’s Guide to Starting Email Marketing in 2026

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...
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How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

When Is the Best Time to Send an Email? (2026 Guide)

Advice
One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Advice
Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

Advice
For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How to find the best time to send your email newsletter

Finding the best time to send your email newsletter depends on various factors, including your target audience, industry, and the goals of your campaign....

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

What elements should you be A/B testing

A/B testing, also known as split testing, is a valuable technique to optimize various elements of your marketing campaigns. When conducting A/B tests, it's...

Email list management best practices

Managing email lists effectively is crucial for successful email marketing campaigns. Here are some best practices for email list management: Permission-Based Marketing:Ensure that you have...

Should you be using AI with your email marketing?

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...

Which metrics best measure the success of your email marketing?

Several key metrics help gauge the success and effectiveness of email marketing campaigns. The choice of metrics depends on the specific goals and objectives...

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...
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