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Email Marketing UK Tips

Email Design Tips for Public Sector

Email Design Tips for the Public Sector Email remains one of the most effective and cost-efficient communication tools available to public-sector organisations. Whether you’re informing...
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Email Marketing UK Tips

How to Structure Sign-Up Forms to Get More Subscribers

When it comes to growing your email list, the humble sign-up form is one of your most powerful tools. But not all forms are...
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Advice

Christmas email marketing templates – complete guide

The holiday season is the busiest—and most profitable—time of year for email marketers. With inboxes filled to the brim, your Christmas emails need to...
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Email Marketing UK Tips

Email Design Tips for Staff Newsletters

Internal communication is a critical part of any organization. A well-designed staff newsletter keeps your team informed, engaged, and connected — but poorly designed...
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Advice

How to Find the Best Time to Send Your Email Newsletter

Timing can make or break your email marketing success. Even the most well-written and beautifully designed email newsletter can go unnoticed if it lands...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

Discussion
How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Advice
Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

What is a sender reputation and how does it work?

Sender reputation refers to the perceived trustworthiness and quality of an email sender's sending practices. It is a crucial factor in email deliverability, determining...

How to create great email preview text

Creating great email preview text, also known as the preheader or snippet, is essential for enticing recipients to open and engage with your emails....

How to use a countdown timer to use with your email marketing

Using a countdown timer in your email marketing can help create a sense of urgency and encourage recipients to take immediate action. Here's how...

Tips on how to build trust with your email subscribers

Building trust with your email subscribers is crucial for establishing a strong and long-lasting relationship. Here are some tips to help you build trust...

How to design and create email marketing automated journeys

Designing and creating email marketing automated journeys involves mapping out the customer journey and determining the triggers and actions that will initiate and guide...

B2C and GDPR

B2C, which stands for "Business-to-Consumer," refers to the relationship between a business and individual consumers. It typically involves companies that provide products or services...

B2B and GDPR

The General Data Protection Regulation (GDPR) applies to both Business-to-Consumer (B2C) and Business-to-Business (B2B) interactions, but there are some differences in how the regulation...

Everything you need to know about GDPR in 2023

General Data Protection Regulation (GDPR) - Overview: The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...
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