How to Build Loyalty with Your Email Campaigns

Email marketing isn’t just about getting clicks — it’s about building lasting relationships. While one-off promotions can grab attention, loyalty comes from consistent, meaningful...

Black Friday email marketing campaign tips

Black Friday is one of the biggest opportunities of the year for businesses to connect with customers and drive sales. With inboxes overflowing, though,...

How to Structure Sign-Up Forms to Get More Subscribers

A strong email list is the backbone of any successful digital marketing strategy. But growing your subscriber base isn’t just about driving traffic—it’s about...

The Complete Guide to Creating Your First Email Newsletter

Email newsletters remain one of the most effective ways to build relationships with your audience, drive traffic, and grow your brand. But if you’ve...

How to build a positive sender reputation

In the world of email marketing, sender reputation can make or break your ability to reach your audience. You could have the most beautifully...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

Email Marketing Design Trends in 2025

Email Marketing Design Trends in 2025: What’s Hot and What’s Next Email marketing is far from dead—in fact, it’s thriving. As inboxes become more crowded...

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Why is my open rate dropping?

There can be several reasons why your open rate may be dropping. Here are some common factors to consider: Email deliverability issues: If your emails...

What is a responsive email and how to create one

A responsive email is an email that is designed and coded to adapt and display properly across different devices and screen sizes, including desktops,...

Can you send attachments with email marketing?

Most email marketing software allows you to send attachments as a link with your email campaigns. However, it's important to note that sending large...

Checklist before sending a new email campaign 2023

Before sending a campaign, it's essential to ensure that you have covered all the necessary elements and have everything in place. Here's a checklist...

Top tips for better email deliverability

Here are some top tips for better email deliverability: Use a reputable email service provider (ESP): A good ESP will have strong anti-spam measures in...

How long should your emails be?

The length of your email marketing mailers can vary depending on the purpose of your email and the preferences of your target audience. However,...

What’s the best font size to use in my email marketing?

The best font size to use in your email marketing can vary depending on a few factors, such as the font style and design...

Why do my images look blurry or pixelated?

Images can look blurry or pixelated in an email for several reasons: Image resolution: If the image has a low resolution, it will appear blurry...