Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...

How to Switch from Mailchimp to Email Blaster

This guide explains everything you need to know about switching from Mailchimp to Email Blaster. If you're thinking about moving away from Mailchimp, you're certainly...

Should You Resend to Your Email Marketing Bounces?

No. You Should Never Resend Email Campaigns to Bounced Addresses. When an email marketing campaign is sent, it is completely normal to see a small...

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Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

When Is the Best Time to Send an Email? (2026 Guide)

One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

What is the perfect length for a subject header line?

The optimal length for an email subject line can depend on various factors, including your audience, the content of your email, and your overall...

How to craft a great Call To Action

Creating a compelling call to action (CTA) in your email marketing is crucial for encouraging recipients to take the desired action. Here are some...

How to create a staff newsletter that people will want to read

Creating a staff newsletter that people will want to read involves a combination of engaging content, visual appeal, and thoughtful presentation. Here are some...

How to get more email marketing subscribers

Growing your email marketing subscribers requires a strategic approach to attract and engage your target audience. Here are some effective strategies to help you...

Guide to creating your first email newsletter

https://youtu.be/a1eGccNLbog?si=zF0fZCC0o2OW88jW Creating your first email newsletter can be an exciting and effective way to engage with your audience, whether it's for personal use, a blog,...

What is an opt-in statement and how should you use it

An opt-in statement is a clear and explicit declaration where individuals provide their consent to receive communications, usually in the context of email marketing....

How to find the best time to send your email newsletter

Finding the best time to send your email newsletter depends on various factors, including your target audience, industry, and the goals of your campaign....

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...