How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...

How to Structure the Perfect Drip Campaigns in 2026

Drip campaigns are still one of the most effective tools in email marketing — and in 2026, they’ve become even more powerful thanks to...

Beginner’s Guide to Starting Email Marketing in 2026

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...

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News

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

When Is the Best Time to Send an Email? (2026 Guide)

One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Why should you be using double opt-in sign-up forms for email marketing sign-ups?

Using a double opt-in sign-up process for email marketing is a best practice for several reasons: Confirming Intent: Double opt-in ensures that the subscriber genuinely...

Tips to re-engage non-openers with your email marketing

Re-engaging non-openers in your email marketing campaigns can be challenging, but it's essential to try and reactivate their interest to maintain a healthy email...

Tagging your email subscribers for better engagements

Segmenting your email list using tags is a powerful way to send targeted and relevant content to different groups of subscribers. Tags allow you...

How long should you keep subscribers who aren’t engaging with your email marketing?

The ideal approach for managing subscribers who aren't engaging with your email marketing can vary depending on your specific goals and the nature of...

How to use social media to boost your email marketing

Integrating social media with your email marketing efforts can help amplify your reach, engage a broader audience, and strengthen your overall marketing strategy. Here...

How to write engaging email marketing content

Writing engaging email marketing content is crucial for capturing your recipients' attention, building a connection, and driving desired actions. Here are some tips to...

How to create online surveys to use with your email marketing

Creating online surveys to use with your email marketing campaigns can provide valuable insights and help you better understand your audience. Here's a step-by-step...

How to boost your inbox placement by changing your send from address

Boosting your inbox placement can be challenging, but changing your send from address can sometimes help improve deliverability. Here are some tips to consider...