Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list?
Delete too soon,...
Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
Email Design Tips for the Public Sector
Email remains one of the most effective and cost-efficient communication tools available to public-sector organisations. Whether you’re informing...
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...
How to Make Sure Your Subscribers Don’t Mark Your Email as Spam
Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong
Email marketing remains...
General Data Protection Regulation (GDPR) - Overview:
The General Data Protection Regulation (GDPR) is a comprehensive data protection and privacy regulation that became enforceable on...
Yes, it is possible to use animation in email marketing to enhance engagement and make your emails more visually appealing. However, there are certain...
There can be several reasons why your open rate may be dropping. Here are some common factors to consider:
Email deliverability issues: If your emails...
A responsive email is an email that is designed and coded to adapt and display properly across different devices and screen sizes, including desktops,...
Most email marketing software allows you to send attachments as a link with your email campaigns. However, it's important to note that sending large...