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Email Marketing UK Tips

What Is a Good Click-Through Rate for Your Email Marketing?

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to...
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Email Marketing UK Tips

What Is a Good Open Rate for Your Email Marketing?

One of the first questions people ask after sending an email campaign is: "Is my open rate any good?" It's an understandable question. After all, if...
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Email Marketing UK Tips

Email Marketing Best Practices: 20 Proven Tips for Better Results

Successful email marketing requires good planning... Email marketing remains one of the most effective digital marketing channels available. It allows businesses to communicate directly with...
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Email Marketing UK Tips

Why Should You Use Email Blaster if You’re a Current Mailchimp User?

Here are some of the biggest reasons why thousands of businesses are choosing Email Blaster. Mailchimp has long been one of the world's best-known email...
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Email Marketing UK Tips

How to Switch from Brevo to Email Blaster

Whether you're looking to reduce costs, simplify your email marketing... If you're considering moving away from Brevo, you're in good company. Many UK businesses are...
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Brand new Black Friday email marketing templates

Jamie -
Get Your Black Friday Emails Ready in Minutes with Email Blaster Black Friday moves fast. Your email marketing should too. When customers are looking for the...

Have Gmail and Yahoo Killed Cold Email Marketing?

How to get great email deliverability in 2025

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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How Long Should Your Email Newsletter Be?

Discussion
One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs...

What Is an Acceptable Bounce Rate for Email Marketing?

Advice
One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce...

Is Mailchimp Still Free? The Truth About Mailchimp Pricing

Discussion
The challenge with many free email marketing platforms If you've been searching for email marketing software, you've probably seen Mailchimp advertised as a "free" email...

Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

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Introducing cBuilder next generation — A Completely New Way to Design Emails

Announcements Jamie -
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster. We've completely rethought the...

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Latest Articles

Email list management best practices

Managing email lists effectively is crucial for successful email marketing campaigns. Here are some best practices for email list management: Permission-Based Marketing:Ensure that you have...

Should you be using AI with your email marketing?

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...

Which metrics best measure the success of your email marketing?

Several key metrics help gauge the success and effectiveness of email marketing campaigns. The choice of metrics depends on the specific goals and objectives...

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

Email Marketing tips for 2024

Here are some updated tips and strategies for effective email marketing in 2024: Personalization and Segmentation: Use advanced segmentation based on user behaviour, demographics, and...

How frequently should you send out email marketing emails?

The frequency at which you should send out email marketing emails can vary based on several factors, including your audience, the nature of your...

Will email marketing get my domain name black-listed?

Over the past few years, spam filters have become much more strict. This means that as email marketers, we need to be aware of...
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