How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

How to structure the perfect sales email

Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...

Marketing agency email marketing tips & strategy

Email marketing for marketing agencies is crucial for generating leads, nurturing prospects, maintaining client relationships, and showcasing your expertise. Here are detailed tips and...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

What is a re-engagement campaign on how to win customers back with it

A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...

Top email marketing mistakes in 2024 and how to avoid them

Email marketing remains a powerful tool in 2024, but there are common mistakes that can hinder your success. Here are the top email marketing...

How to easily use animation with your email marketing

Using animation in your email marketing can significantly boost engagement and make your emails more visually appealing. Here’s a guide on how to easily...

How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Automate, our progress.

My co-worker Jamie made a post earlier today announcing the pending release of automate. This is a project at email blaster that has everyone...

Some cool stuff coming your way…

It's been quite a busy time at email blaster HQ for the past few months. We've been working on 'automate' and we are nearly...

On to the next task.

I'm happy to say I have finished the campaigns screen and am very happy with it too. But of course never a moment to rest....

Did you know, we released a new email delivery system?

As a member of the dev team at email blaster we are always busy coding away, adding new features and areas to the software...

Working away on the new campaigns screen.

Been working on the finishing touches on our improved campaigns screen. I'm very excited to see it released to our EB customers. This will be...

My thoughts on GDPR

When I first heard about the new GDPR laws, I guess like most of us, I assumed it was yet another EU law, designed...

Analytics Reimagined: Bounces

Bounces. In the final section, we can see the elements of our campaign that has not been successfully delivered; these are the bounces. Bounces are split...

Analytics Reimagined: Unsubscribes

Unsubscribes. After sending our mailer, it's easy to get wrapped up in only looking at the successful elements, such as read or clicks. But even...