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Email Marketing UK Tips

How to Switch from Mailchimp to Email Blaster

This guide explains everything you need to know about switching from Mailchimp to Email Blaster. If you're thinking about moving away from Mailchimp, you're certainly...
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Email Marketing UK Tips

Should You Resend to Your Email Marketing Bounces?

No. You Should Never Resend Email Campaigns to Bounced Addresses. When an email marketing campaign is sent, it is completely normal to see a small...
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Email Marketing UK Tips

Internal Staff Newsletter Best Practice Guide

Keeping employees informed has never been more important. Whether your team works from the office, remotely or across multiple locations, an internal staff newsletter is...
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Advice

How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...
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How to Structure the Perfect Drip Campaigns in 2026

Drip campaigns are still one of the most effective tools in email marketing — and in 2026, they’ve become even more powerful thanks to...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Deliverability Tips for Sending to Apple Mail in 2026

Discussion
Apple Mail has become one of the most important email ecosystems in the world. With millions of users across: iPhones iPads MacBooks Apple desktops …Apple Mail now represents a huge...

Why the Promotions Tab in Gmail Is Actually a Good Thing in 2026

Advice
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab. When it first appeared, many businesses saw it as a threat: “Our emails...

When Is the Best Time to Send an Email? (2026 Guide)

Advice
One of the most common questions in email marketing is also one of the most misunderstood: “When is the best time to send an email?” In...

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Advice
Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

Advice
For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Top Ten ideas to try for your web sign up form

Top 10 Ideas and tips to try with your web sign-up form Web sign-up forms are a great way to prompt your web viewers to...

How to get more reads

Following on from our series of articles about getting better engagement with your email marketing. Today we are going to look at one of...

How to get more clicks

The whole reason that we do email marketing is to promote our business and ultimately sell our products and services, in order to do...

What is domain verification and why is it important?

If you are sending out email marketing using third-party software, such as Email Blaster or similar then it’s likely that you have already bumped...

Can you send email marketing from your Gmail or Hotmail address?

In this blog article, we are going to take a look at your send-from address, or more specifically using free email accounts such as...

What’s the best send-from address to use?

This is a topic that is often overlooked, but it does have a dramatic effect on your inbox placement.  When your recipient’s mail filter...

Optimising your images for email marketing

With more and more of us choosing to open emails via our mobile devices as the preferred option, it’s really important to be aware...

Can you still send cold outreach email campaigns?

Over the last five years, quite a bit has changed regarding digital marketing and the environment that it operates in. Email marketers have favoured...
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