How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

How to structure the perfect sales email

Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...

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What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

What is a re-engagement campaign on how to win customers back with it

A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...

Top email marketing mistakes in 2024 and how to avoid them

Email marketing remains a powerful tool in 2024, but there are common mistakes that can hinder your success. Here are the top email marketing...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How do I resend an email to the people who didn’t read?

You can use the List Builder app to look at your previous sends - and then compile a list of all of the people...

What’s the difference between a monthly and a PAYG account?

We offer two pricing models, monthly or Pay As You Go. A Pay As You Go account is intended for people who want to...

How does Email Blaster handle bounces?

Much like unsubscribes, Email Blaster will automatically handle these for you. A hard bounce is automatically excluded from your data after one failed delivery...

Do I need to remove my unsubscribes?

Email Blaster handles all of this for you - so you don’t need to delete people who have opted to unsubscribe.  Every email you send...

How do I segment my lists inside Email Blaster?

Segmenting your lists is a great way to target your subscribers with the right marketing at the right time. Our software offers a number...

How do I send automated email campaigns?

The Email Blaster software has a great app to make the creation and sending of automated campaigns really easy. If you head over to...

How do I set my send from details inside Email Blaster?

Setting your send from details inside your email blaster account is super easy, just click on the gravatar icon top right and select ‘sender...

How can I create a sign-up for my website

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...