What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Analytics Reimagined: Social Media

Social Media Engagements Social Media plays a major part in how our recipients are engaging with us. So, this blog post is about the interactions...

Analytics Reimagined: Clicks by Location

Clicks by location In this blog post, we are going to look at the section about the clicks that our mailer has received. Email blaster will...

Analytics Reimagined: Browser and Device

Browser and Device For this blog post, we are going to look at the Browser & Device section. When your campaign is sent out, email blaster...

Analytics Reimagined: Delivered and Read

Delivered and Read. In this blog post we will be looking at the Delivered and Read section of Analytics Reimagined. This is presented in an easy...

Analytics Reimagined: Overview

Overview. Welcome to analytics reimagined. In this blog post, we’ll briefly look at the campaign selection screen and the summary section. When you click on analytics,...

Delivered and Read

Presented in an easy to read bubble format – it makes it really easy to see at a glance how the three key elements...

The Golden Ticket to better email delivery

Email Delivery is often referred to as ‘inbox placement’. Or where your message ends up after it has been accepted by the recipient's email...

Designing email marketing for mobile

Designing email marketing for mobile; Well, we’ve seen it coming for a while, but last year was the first year where mobile devices overtook...