Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...
Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...
Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...
Email marketing for marketing agencies is crucial for generating leads, nurturing prospects, maintaining client relationships, and showcasing your expertise. Here are detailed tips and...
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...
A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...
Using animation in your email marketing can significantly boost engagement and make your emails more visually appealing. Here’s a guide on how to easily...
Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...
When considering a new email marketing supplier, there are many factors to take into consideration. Nowadays, the internet makes it possible to use service...
email marketing feedback
Use your email marketing feedback to improve your marketing results.
Nowadays, pretty much all of us purchase online regularly. In recent years shoppers have become...
Managing email suppression.
Managing email suppression can be a complicated task. Sometimes your customers unsubscribe, the worst thing you can do is accidentally re-import them,...
email marketing mistakes
Email marketing mistakes and how to fix them.
1. Oversized headers.
One of the most common email marketing mistakes are large headers may grab...