What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

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What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Email marketing opt in’s – which is best single or double??

Opt in: we are going to take a look at how your email marketing data is gathered. We all know the importance of having a...

Email Marketing Predictions for 2017

Email Marketing Predictions for 2017; Ok, so it’s a new year, we’ve all got bigger sales targets than last year. We all want to...

Spam Traps: Everything you need to know about them and how to avoid them

First up, it's important to understand what a spam traps are, there are two main types commonly used: A pristine Spam Traps This is a brand...

Free template design editor: 15 things you may not know about cBuilder

A quick round up of 15 popular features of our free template design editor: cBuilder Our free template design editor, cBuilder comes bundled with email...

Why choose a UK email marketing company?

There are many factors to take into consideration when weighing up between a UK email marketing company and an overseas email marketing supplier. Nowadays,...

Simplify your email marketing with apps

Email marketing apps: Probably a familiar term these days ‘apps’. Everyone has them, be it your smart phone, pc or game console. When it comes...

What is a sender score and how does it impact your email marketing?

So how is this sender score generated? Email service providers from all over the world take part in the sender score project, they are constantly...

Brexit and email marketing

Brexit: What effect will leaving the E.U have UK businesses storing their data overseas? What effect will leaving the E.U have UK businesses storing their...