What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Email marketing mistake – How do I recover?

How to recover from an email marketing mistake. Making an email marketing mistake, it is not a case of ‘if’ but a case of...

email marketing feedback – improve your results.

email marketing feedback Use your email marketing feedback to improve your marketing results.  Nowadays, pretty much all of us purchase online regularly.  In recent years shoppers have  become...

Code your own email by hand – do’s and dont’s

code your own email What you can and can’t do when you code your own email. Ok, some of us like to code our own emails...

Email suppression and how to manage it.

Managing email suppression. Managing email suppression can be a complicated task. Sometimes your customers unsubscribe, the worst thing you can do is accidentally re-import them,...

Email marketing mistakes – top 10

email marketing mistakes Email marketing mistakes and how to fix them. 1. Oversized headers. One of the most common email marketing mistakes are large headers may grab...

Feedback loop, what it is and why it matters

The importance of a feedback loop At email blaster HQ, we often get asked, why should I be using a service provider to send my...

email bounces, how do they impact your email marketing?

My email marketing isn’t getting through - what can I do? This week we are going to look at the two types of bounces messages...

Managed Email Campaign

At Email Blaster, it is our aim to provide you with an easy to use, all in one, online email marketing solution, supplied by...