Beginner’s Guide to Starting Email Marketing in 2026

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...

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News

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

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Email Marketing Automation.

We're excited to announce the upcoming release of Automate. Automate features our easy to use email marketing automation solution. Over the coming week we...

Preparing To Go Live With Automate.

Britain is currently covered in a thick layer of snow with everyone struggling to get to work, but it is still a busy time...

Snowy day and the damn clocks

Ever had one of those days where your working on something that seems to be broken for no apparent reason. You scratch your head...

Automate. All Major Development Finished.

Automate has us all pretty excited at the moment. It's Friday afternoon and i've just got back to my desk after presenting the latest...

Preparing for an eventful week

The end to another week, and getting ready for an important week or so coming up. We're making the final additions to a big new...

No such thing as a free lunch…

Free lunches and cheap purchased email databases.....much in-common. Purchased databases are pretty much a waste of time and money. Having seen lots of purchased email...

Automate, our progress.

My co-worker Jamie made a post earlier today announcing the pending release of automate. This is a project at email blaster that has everyone...

Some cool stuff coming your way…

It's been quite a busy time at email blaster HQ for the past few months. We've been working on 'automate' and we are nearly...