How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Understanding your campaign analytics.

Earlier this month we released the latest version of our online integrated analytics suite. From this area of your email blaster software you can...

Press Release: Why Freedom?

Email Blaster the UK based email broadcast software company, recently launched their ‘free-access’ email account - Freedom. But why would any commercial organisation offer...

Getting started with email marketing.

‘Email marketing is, hands-down, one of the best ways to leverage the web to grow your business.’ (DIY Times). It is a quick and easy...

New email campaign tracking suite

Since the new year our coders have been hard at work upgrading the integrated analytics suite inside your email blaster. As you may have...

cbuilder 2.0, now live

It is with great pleasure we announce the rollout of cBuilder 2.0. If you have managed to avoid our development talk, cBuilder 2.0 is our...

Workshop: How to save images for email.

When designing your next email campaign, it is important to take the time to properly save and optimise your images for use inside email. Images...

Say hello to email blaster version 4.0

  This one we have kept a little quiet about, but over the last few months our lovely coders and designers have been hard at...

Small Businesses – the powerhouse of Britain’s economic recovery?

Governments talk at length about the contribution to the economic wellbeing of Britain of Small Medium Enterprises (SME’s) and in particular Small businesses –...