How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...

How to Structure the Perfect Drip Campaigns in 2026

Drip campaigns are still one of the most effective tools in email marketing — and in 2026, they’ve become even more powerful thanks to...

Beginner’s Guide to Starting Email Marketing in 2026

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...

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News

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Automate, our progress.

My co-worker Jamie made a post earlier today announcing the pending release of automate. This is a project at email blaster that has everyone...

Some cool stuff coming your way…

It's been quite a busy time at email blaster HQ for the past few months. We've been working on 'automate' and we are nearly...

On to the next task.

I'm happy to say I have finished the campaigns screen and am very happy with it too. But of course never a moment to rest....

Did you know, we released a new email delivery system?

As a member of the dev team at email blaster we are always busy coding away, adding new features and areas to the software...

Working away on the new campaigns screen.

Been working on the finishing touches on our improved campaigns screen. I'm very excited to see it released to our EB customers. This will be...

My thoughts on GDPR

When I first heard about the new GDPR laws, I guess like most of us, I assumed it was yet another EU law, designed...

Analytics Reimagined: Bounces

Bounces. In the final section, we can see the elements of our campaign that has not been successfully delivered; these are the bounces. Bounces are split...

Analytics Reimagined: Unsubscribes

Unsubscribes. After sending our mailer, it's easy to get wrapped up in only looking at the successful elements, such as read or clicks. But even...