Email marketing tips

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Email Marketing UK Tips

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...
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Email Marketing UK Tips

What Is the Best Number of Clickable Links to Have Inside an Email?

When it comes to email marketing, one of the most common questions is surprisingly simple: How many links should you include in an email? Too few,...
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Email Marketing UK Tips

How Long Do You Leave Inactive Contacts Before Deleting Them?

Every email marketer eventually faces the same dilemma: how long should you hold onto inactive contacts before removing them from your list? Delete too soon,...
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Email Marketing UK Tips

Should You Continue to Email Your Sleepers?

Every email list has them—subscribers who once engaged but have since gone quiet. They’re often referred to as “sleepers”: contacts who haven’t opened, clicked,...
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Email Marketing UK Tips

From Side Hustle to Small Business: Marketing Tips for Success

Many successful small businesses start life as side hustles. What begins as evenings and weekends spent working on an idea can quickly grow into...
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Have Gmail and Yahoo Killed Cold Email Marketing?

Jamie -
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to get great email deliverability in 2025

What’s new for email marketing in 2024?

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Email Marketing UK Tips

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

Chris -
? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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What Goals Should You Set for Your Email Marketing?

Discussion
Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

Advice
If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

What should you put in the visual header of your email

Advice
Once your subscriber opens your email, the visual header — the top section of your design — plays a crucial role in setting the...

Have Gmail and Yahoo Killed Cold Email Marketing?

Discussion
Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

How to make sure your subscribers don’t mark your email as spam

Discussion
How to Make Sure Your Subscribers Don’t Mark Your Email as Spam Build Trust, Improve Deliverability, and Keep Your Emails Where They Belong Email marketing remains...

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New changes to sending domain verification requirements

Announcements Jamie -
Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Why sending Bad emails is not worth the risk.

Sending to cheap or free databases of email addresses - what could possibly go wrong? This week, we are going to take a look at...

What email marketing mistakes can get your mailers marked as spam?

As with most email marketing mistakes, sometimes it’s easy to overlook some of the key areas that can prompt your viewer to mark your...

The launch of List Ai

Ok, we are pretty pleased to announce this one. List Ai has just gone live inside your email blaster. http://www.youtube.com/watch?v=td_mScabq5U A complete re-think of how...

Why you should choose a UK supplier

When considering a new email marketing supplier, there are many factors to take into consideration. Nowadays, the internet makes it possible to use service...

Introducing List Ai.

We’ve got something really big that we have been working on for the last 14 months. Today we are going to tell you a...

Quality not quantity – Secret to email marketing

Quality not quantity Quality not quantity is the key when it comes to email marketing. The best results are always obtained by sending in small...

Email marketing mistake – How do I recover?

How to recover from an email marketing mistake. Making an email marketing mistake, it is not a case of ‘if’ but a case of...

email marketing feedback – improve your results.

email marketing feedback Use your email marketing feedback to improve your marketing results.  Nowadays, pretty much all of us purchase online regularly.  In recent years shoppers have  become...
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