Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...
Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...
Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...
Email marketing for marketing agencies is crucial for generating leads, nurturing prospects, maintaining client relationships, and showcasing your expertise. Here are detailed tips and...
AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...
A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...
Using animation in your email marketing can significantly boost engagement and make your emails more visually appealing. Here’s a guide on how to easily...
Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...
Email marketing is fast replacing previously conventional means of targeted marketing such as post mailing, but it is a common mistake to assume that...
Creating and transmitting a bulk email broadcast via a good quality email marketing service, is relatively straight forward and is an undertaking well within...
Tips and Hints
Ten tips for a clickable subject line.
Apart from sender identity, the subject line is the only indication of the content and interest...
Why email marketing.
Email marketing has long been recognised as an effective and relatively inexpensive method of communicating with a served community – be it...
Cloud functionality refers generically to the capacity to run software systems on-line from any remote computer, with all functionality and associated data bases etc....
The generally accepted average delivery rate for email marketing bulk email transmissions is between 50% and 60%. (Delivery rate being defined as the percentage...