How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

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What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

What is a re-engagement campaign on how to win customers back with it

A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...

Top email marketing mistakes in 2024 and how to avoid them

Email marketing remains a powerful tool in 2024, but there are common mistakes that can hinder your success. Here are the top email marketing...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Email marketing: the facts you need to know.

  Email marketing is fast becoming the most effective way of reaching customers in a focused manner; particularly relevant to business-to-business marketing where target markets...

Eight killer tips for a start-up business in the E-Commerce environment.

I recently heard a well-known politician describe the first quarter of the 21st century as being likened to the renaissance period of the 15,16th...

Email marketing best practice: five killer tips.

A host of tips and tricks on a number of separate factors that affect email delivery and open rates are available, from our website...

Email marketing tricks of the trade – 20 tips from the email marketing experts

  Email marketing is fast replacing previously conventional means of targeted marketing such as post mailing, but it is a common mistake to assume that...

Insider tips on achieving better delivery rates

Creating and transmitting a bulk email broadcast via a good quality email marketing service, is relatively straight forward and is an undertaking well within...

Ten tips for a clickable subject line.

Tips and Hints Ten tips for a clickable subject line. Apart from sender identity, the subject line is the only indication of the content and interest...

Choosing an Email Marketing bulk emailing service for the UK market.

Why email marketing. Email marketing has long been recognised as an effective and relatively inexpensive method of communicating with a served community – be it...

Email marketing using cloud based software

Cloud functionality refers generically to the capacity to run software systems on-line from any remote computer, with all functionality and associated data bases etc....