What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

UK stamp prices to rise. Time to switch to email marketing?

On the 30th April 2012 the price of postage stamps in the UK are set to rise yet again. A 1st class stamp will increase...

Email marketing templates – a pick of the best Email Blaster templates

Getting the design right for your email template can be a challenge. Email marketing template design is very different to web or traditional...

Benefits of Email Marketing

Email marketing has grown significantly in popularity with businesses wishing to develop a more reciprocal relationship with their clients and grow new business opportunities....

Email Feedback loop reporting

Over the next week at Email Blaster we will be releasing our new automatic Feedback Loop management system. The new module is currently in BETA...

Get your email opened in the first place

You have spent time and energy writing great copy and having a very pretty email template designed for your next campaign. You are now...

Top five ways to increase leads from email marketing

Email marketing has become an increasingly popular way for marketers to engage with their clients. Generating new business is also top priority, but...

iPad 3 and email marketing

If you have listened to the news over the last 24 hours, you would have most likely heard about Apple's new iPad. This is...

Now Live: Send one campaign to multiple databases

We are very pleased to announce that our 'send to many' system is now live! About When running your next email marketing campaign you may wish...