How to Build Your Email Marketing Sales Funnel

A well-built email marketing sales funnel is one of the most reliable systems for generating consistent revenue online. Sales funnels are no longer simple “sign...

How to Structure the Perfect Drip Campaigns in 2026

Drip campaigns are still one of the most effective tools in email marketing — and in 2026, they’ve become even more powerful thanks to...

Beginner’s Guide to Starting Email Marketing in 2026

Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer...

How to Create the Perfect Welcome Email for Your Subscribers

First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up,...

How to Create an Email Call To Action That Really Works

Every email you send has a goal. Whether it’s driving traffic, boosting sales, or encouraging sign-ups, your Call to Action (CTA) is the bridge...

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News

Have Gmail and Yahoo Killed Cold Email Marketing?

Have Gmail and Yahoo Killed Cold Email Marketing? (And why that’s actually a good thing) For years, cold email marketing has been a bit like junk...

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Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

Top 20 Tips to Boost Your ROI From Email Marketing in 2026

Email marketing continues to deliver one of the highest returns on investment in digital marketing — but in 2026, success looks very different from...

What Is Considered a Good Open Rate in 2026?

For years, email marketers obsessed over one number above all else: open rate. But in 2026, the answer to “What’s a good open rate?” is...

Why Email Blaster Is a Better Choice for UK Businesses Than Mailchimp

For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the...

What Goals Should You Set for Your Email Marketing?

Email marketing is one of the most effective digital channels available — but without clear goals, it’s easy for campaigns to drift without delivering...

What Is Greylisting — and How Could It Affect Your Email Newsletter Delivery?

If you’ve ever noticed that some of your emails take longer to reach recipients, or occasionally don’t appear at all, greylisting may be the...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

Say hello to email blaster version 4.0

  This one we have kept a little quiet about, but over the last few months our lovely coders and designers have been hard at...

Small Businesses – the powerhouse of Britain’s economic recovery?

Governments talk at length about the contribution to the economic wellbeing of Britain of Small Medium Enterprises (SME’s) and in particular Small businesses –...

Email Marketing; What's the future?

I found an old book at a jumble sale many years ago, which was a sort of encyclopaedia of the technology of the day,...

cBuilder Version 2.0, what can you expect?

Over the last couple of months we have been hard at work writing cBuilder Version 2.0. cBuilder, the easy to use online campaign builder...

What’s my company worth?

How often do you consider the market value of your business; what could I sell it for or, did I pay a good price...

13-point guide to guaranteeing business failure

  The staggering statistic of new businesses that fail within the first few years is a well trodden path of analysis and it wasn’t my...

Banks – your friend in difficult times?

Much has been written about the problems experienced by small businesses dealing with UK banks at the moment. Banks have been driven by the...

Is it time to spring clean your email database?

Time to give your email list a spring clean? When was the last time you gave your email database a clean? A recent industry survey found...