What are web-safe fonts and which can be used with your email marketing

What Are Web-Safe Fonts and Which Can Be Used in Your Email Marketing? Fonts play a crucial role in email design, influencing readability, brand consistency,...

How to use GIF’s with your email marketing campaigns

How to Use GIFs in Your Email Marketing Campaigns In today’s digital marketing landscape, capturing attention in crowded inboxes is more challenging than ever. One...

How to avoid the junk folder in 2025

How to Avoid the Junk Folder in 2025: A Comprehensive Guide Email marketing remains a powerful tool for businesses, but with increasingly sophisticated spam filters,...

How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

All about non-human machine clicks – are ‘bot clicks’ killing your stats?

All About Non-Human Machine Clicks – Are ‘Bot Clicks’ Killing Your Stats? If you’ve ever noticed unusually high click-through rates (CTR) in your email marketing...

Why you should avoid cold email marketing

Why You Should Avoid Cold Email Marketing Cold email marketing has long been a go-to strategy for businesses looking to generate leads and expand their...

Disadvantages of using Mailchimp in 2025

Disadvantages of Using Mailchimp in 2025 Mailchimp has long been a popular choice for businesses looking to execute email marketing campaigns, but as the digital...

What should your email marketing goals be?

What Should Your Email Marketing Goals Be? Email marketing remains one of the most effective digital marketing channels, but success depends on having clear, measurable...

The importance of verifying your sending domain

The Importance of Verifying Your Sending Domain Email marketing remains a critical component of business communication, but many organizations overlook a fundamental aspect that significantly...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

The old subject header line conundrum

What is the best email subject header line and does it really matter? This question comes up time and time again and everyone has strong...

Email Marketing with Email Blaster is about to get even better

At EB HQ it has been a very busy few months, for the first half of this year we have been inviting suggestions and...

The Email Blaster Cloud – clear as day!

At Email Blaster, our software lives on a secure server which is based online, this is termed as a 'cloud', meaning that everything you...

Keeping you safe

Have you noticed? Your EBUK account is now running on a 256-bit Secure Sockets Layer encryption. All communications between your computer and our network are now encrypted....

Your email marketing is only as good as the list you are sending to

Poor quality data is the downfall of many a good email marketing campaign, we see so many campaigns were the emphasis is on putting...

IMPORTANT: TOS update. Revised mailing policy

As part of our commitment to improve your delivery rates and success of your email campaigns we have made several updates to our terms...

Planned Maintenance – 21/07/2011

At 5.30pm (GMT) today we will be running upgrades to the Email Blaster platform. Due to demand we are upgrading our main database server to...

email marketing and telemarketing | Email Campaign Tracking Pt2

In the first part of our email campaign tracking investigation we covered several different approaches to help make your email marketing analytics work for...