How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

How to structure the perfect sales email

Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...

Marketing agency email marketing tips & strategy

Email marketing for marketing agencies is crucial for generating leads, nurturing prospects, maintaining client relationships, and showcasing your expertise. Here are detailed tips and...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

What is a re-engagement campaign on how to win customers back with it

A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...

Top email marketing mistakes in 2024 and how to avoid them

Email marketing remains a powerful tool in 2024, but there are common mistakes that can hinder your success. Here are the top email marketing...

How to easily use animation with your email marketing

Using animation in your email marketing can significantly boost engagement and make your emails more visually appealing. Here’s a guide on how to easily...

How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

How to optimise your email for better conversions

Optimizing emails for better conversions involves several key strategies, from crafting compelling subject lines to personalizing content and ensuring clear calls to action. Here’s...

How to write email copy that people will want to read

Writing email copy that captures and retains the attention of your subscribers is essential for effective email marketing. Here are some tips to help...

How to build loyalty with your email marketing subscribers

Building loyalty with your email marketing subscribers is essential for maintaining long-term relationships and driving consistent engagement. Here are some strategies to help you...

Tips to improve your email deliverability

Improving email deliverability is crucial for ensuring your messages reach your subscribers' inboxes. Here are some tips to help enhance your email deliverability: 1. Build...

Email list hygiene best practice guidelines for 2024

Maintaining good email list hygiene is crucial for the success of your email marketing campaigns. It helps improve deliverability rates, engagement, and overall effectiveness....

Unsubscribe best practices guide

Creating an effective unsubscribe process is essential for maintaining a positive relationship with your email subscribers and ensuring compliance with regulations. Here’s a best...

How to make email marketing work for small business in 2024

Email marketing can be a powerful tool for small businesses in 2024, helping you connect with your audience, build relationships, and drive conversions. Here...

How important is domain verification for email marketing in 2024?

In 2024, the importance of domain verification in email marketing is likely to persist. Here are key reasons why domain verification is important: Enhanced Deliverability: Domain...