How can I create a sign-up for my website?

Inside the Email Blaster software is an app called ‘Subscribe’. It’s a free app which you are welcome to use to create your own...

What should your email marketing goals be?

Email marketing goals should align with your overall business objectives and be tailored to the specific needs and behaviours of your audience. Here are...

How to structure the perfect company newsletter

Structuring the perfect company newsletter involves creating a balance between informative content, engaging visuals, and clear calls to action. Here’s a step-by-step guide to...

How to structure the perfect sales email

Structuring the perfect sales email involves crafting a message that captures attention, communicates value, and encourages action. Here’s a step-by-step guide to structuring an...

Marketing agency email marketing tips & strategy

Email marketing for marketing agencies is crucial for generating leads, nurturing prospects, maintaining client relationships, and showcasing your expertise. Here are detailed tips and...

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News

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...

What's new

Do I really have to delete my subscribers after GDPR? Permission email marketing and what you need to know.

? GDPR - Email Marketing Compliance Guide 2018. The GDPR go live date of the 25th of May has come and gone, in the last few...

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Email marketing advice

How to fix a high bounce rate

A high bounce rate in email marketing occurs when a significant percentage of emails sent are returned as undeliverable. This can be due to...

What is a re-engagement campaign on how to win customers back with it

A re-engagement campaign is a marketing strategy designed to win back inactive or disengaged customers. These campaigns aim to reignite interest in your brand,...

Top email marketing mistakes in 2024 and how to avoid them

Email marketing remains a powerful tool in 2024, but there are common mistakes that can hinder your success. Here are the top email marketing...

How to easily use animation with your email marketing

Using animation in your email marketing can significantly boost engagement and make your emails more visually appealing. Here’s a guide on how to easily...

How to make internal newsletters less boring

Making internal newsletters engaging and less boring is key to ensuring that employees actually read and benefit from them. Here are some strategies to...

New changes to sending domain verification requirements

Google and Yahoo are rolling out some changes that will reduce the amount of spam emails received by people using their email addresses. These...

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Latest Articles

What is an opt-in statement and how should you use it

An opt-in statement is a clear and explicit declaration where individuals provide their consent to receive communications, usually in the context of email marketing....

How to find the best time to send your email newsletter

Finding the best time to send your email newsletter depends on various factors, including your target audience, industry, and the goals of your campaign....

How to design emails for Apple’s dark mode.

Designing emails for Apple's Dark Mode involves optimizing your email content and styling to ensure a seamless and visually appealing experience for users who...

What elements should you be A/B testing

A/B testing, also known as split testing, is a valuable technique to optimize various elements of your marketing campaigns. When conducting A/B tests, it's...

Email list management best practices

Managing email lists effectively is crucial for successful email marketing campaigns. Here are some best practices for email list management: Permission-Based Marketing:Ensure that you have...

Should you be using AI with your email marketing?

Integrating AI (Artificial Intelligence) into email marketing strategies can provide numerous benefits. AI technology offers several capabilities that can enhance the effectiveness and efficiency...

Which metrics best measure the success of your email marketing?

Several key metrics help gauge the success and effectiveness of email marketing campaigns. The choice of metrics depends on the specific goals and objectives...

What’s new for email marketing in 2024?

AI-Driven Personalization: Expect further advancements in AI technology for hyper-personalization. AI algorithms might become more sophisticated in predicting consumer behavior, enabling highly tailored and...