For years, email marketers obsessed over one number above all else: open rate.
But in 2026, the answer to “What’s a good open rate?” is more complicated than ever.
Privacy updates from Apple and Google, AI-powered inbox filtering, and changing user behavior have made open rates less reliable as a standalone metric. Yet despite those changes, open rates still provide useful insight into campaign performance — when interpreted correctly.
So what actually counts as a “good” email open rate in 2026?
Let’s break...
Email marketing has changed dramatically over the past few years. AI-powered personalization, stricter privacy rules, and smarter inbox filters mean businesses can no longer rely on mass email blasts and generic newsletters.
The good news? Email marketing is still one of the highest-ROI marketing channels available in 2026 — when done properly.
Whether you run an ecommerce store, SaaS company, agency, or local business, this guide will walk you through exactly how to start email marketing from scratch.
Why Email Marketing Still...
First impressions matter—especially in email marketing. Your welcome email is often the first direct interaction a subscriber has with your brand after signing up, making it one of the most important messages you’ll ever send.
Done right, a welcome email can build trust, set expectations, and significantly boost long-term engagement. In fact, welcome emails typically achieve higher open and click rates than standard campaigns—so it’s worth getting them right.
Here’s how to create the perfect welcome email for your subscribers.
1. Send...
For UK businesses looking to build stronger customer relationships, email marketing remains one of the most powerful and cost-effective tools available. However, choosing the right platform can make a significant difference in both results and return on investment. While Mailchimp is a globally recognised name, many UK-based companies are discovering that Email Blaster offers a more tailored, practical, and affordable solution.
Here’s why Email Blaster stands out as the better choice for UK businesses.
1. Built with UK Businesses in Mind
One...
Artificial intelligence has become a powerful tool for email marketers, offering ways to save time, generate ideas, and even optimise messaging. But as more businesses turn to AI for email content, a common question arises:
Is it okay to let AI write your email body text?
The short answer is: yes—but with strategy, oversight, and a human touch. Let’s explore why AI can help, the potential pitfalls, and best practices to make it work effectively.
1. Why AI Can Be a Game-Changer...
