No. You Should Never Resend Email Campaigns to Bounced Addresses.
When an email marketing campaign is sent, it is completely normal to see a small percentage of emails bounce. No mailing list remains 100% accurate forever. People change jobs, companies close, email addresses are abandoned and servers occasionally experience temporary issues.
However, one of the biggest mistakes an email marketer can make is assuming that bounced emails should simply be sent again.
You should not resend email campaigns to bounced addresses.
Repeatedly attempting...
Every email marketer eventually faces the same question:
How long should I keep subscribers who never open or click my emails?
It's tempting to keep every contact you've ever collected. After all, a larger mailing list can feel like a valuable asset. However, holding onto inactive subscribers for too long can actually reduce the effectiveness of your email marketing and even harm your sender reputation.
The goal isn't to have the biggest email list—it's to have the healthiest one.
Here's how to decide...
For charities and non-profit organisations, every pound counts. Marketing budgets are often limited, resources are stretched, and competition for supporters' attention has never been greater.
That's why email marketing remains one of the most powerful communication tools available. It allows charities to engage supporters, inspire action, increase donations and build long-term relationships—all at a fraction of the cost of traditional marketing.
However, creating an effective charity email campaign requires more than simply asking for donations. The most successful campaigns tell compelling...
For many organisations, communicating with NHS staff is an essential part of their marketing strategy. Whether you're promoting healthcare products, recruiting medical professionals, inviting attendees to training events or sharing educational content, ensuring your emails actually reach NHS inboxes can be a challenge.
NHS mail systems are designed to protect staff from phishing attacks, spam and malicious emails. As a result, they employ strict filtering policies and high deliverability standards that can prevent poorly managed email campaigns from ever reaching...
Public sector organisations face a unique challenge when it comes to email marketing. Whether you're a local authority, NHS trust, university, housing association, emergency service, charity, or government department, your emails need to be trusted, accessible, compliant and genuinely useful.
Unlike commercial marketing, success isn't simply measured by sales. Public sector communications are often designed to inform, educate, encourage participation, improve public services or ensure important information reaches the right people at the right time.
When managed correctly, email remains one...
