One of the most common questions in email marketing is:
"How long should my email newsletter be?"
The simple answer is: as long as it needs to be — but no longer.
There is no perfect word count or fixed length that guarantees success. The ideal newsletter length depends on your audience, your industry, your objective and the action you want subscribers to take.
However, there are proven principles that can help you create newsletters that keep readers engaged, encourage clicks and avoid...
One of the most important metrics in email marketing is your bounce rate.
While marketers often focus on open rates and click-through rates, your bounce rate provides valuable insight into the health of your mailing list and the quality of your email delivery.
A high bounce rate can damage your sender reputation, reduce inbox placement and increase the risk of your emails being blocked or filtered as spam.
But what is an acceptable bounce rate? What should you aim for? And what...
Getting your subscribers to open your email is only half the battle.
The real goal of most email marketing campaigns is to encourage people to take action. Whether you want subscribers to visit your website, download a guide, make a purchase or book a demonstration, it's the clicks that move people further along the customer journey.
That's why click-through rate (CTR) is one of the most valuable email marketing metrics you can track.
But what exactly is a good click-through rate, and...
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster.
We've completely rethought the way you create emails. From the way you add content, to how you edit text, preview your designs and build visually engaging campaigns, cBuilder makes creating beautiful emails quicker, easier and more intuitive than ever.
And best of all, you can spend less time working out how to build your email — and more time making...
One of the first questions people ask after sending an email campaign is:
"Is my open rate any good?"
It's an understandable question. After all, if nobody is opening your emails, your carefully crafted content, offers and calls to action will never be seen.
However, judging the success of an email campaign purely by its open rate can be misleading. While open rates remain a useful indicator of engagement, they are only one part of the bigger picture.
In this guide, we'll explain...
