Get Your Black Friday Emails Ready in Minutes with Email Blaster Black Friday moves fast. Your email marketing should too. When customers are looking for the best deals, you need eye-catching emails that get your offers noticed — without spending hours designing campaigns from scratch. That’s why we’ve added a brand-new collection of Black Friday email templates to the new Email Blaster design editor. Choose a professionally designed template, customise it with your branding and offers, and get your Black Friday campaign ready...

Christmas is coming — and your email marketing just got a whole lot more festive. We’ve added a brand-new collection of Christmas email templates to the new Email Blaster design editor, giving you a quick and easy way to create professional, eye-catching festive campaigns without having to start from scratch. Whether you’re promoting Christmas offers, sending seasonal newsletters, announcing your festive opening hours or simply wishing your customers a Merry Christmas, there’s now a ready-made design to get you started. Get your...

One of the most common questions in email marketing is: "How long should my email newsletter be?" The simple answer is: as long as it needs to be — but no longer. There is no perfect word count or fixed length that guarantees success. The ideal newsletter length depends on your audience, your industry, your objective and the action you want subscribers to take. However, there are proven principles that can help you create newsletters that keep readers engaged, encourage clicks and avoid...

One of the most important metrics in email marketing is your bounce rate. While marketers often focus on open rates and click-through rates, your bounce rate provides valuable insight into the health of your mailing list and the quality of your email delivery. A high bounce rate can damage your sender reputation, reduce inbox placement and increase the risk of your emails being blocked or filtered as spam. But what is an acceptable bounce rate? What should you aim for? And what...

Getting your subscribers to open your email is only half the battle. The real goal of most email marketing campaigns is to encourage people to take action. Whether you want subscribers to visit your website, download a guide, make a purchase or book a demonstration, it's the clicks that move people further along the customer journey. That's why click-through rate (CTR) is one of the most valuable email marketing metrics you can track. But what exactly is a good click-through rate, and...