For charities and non-profit organisations, every pound counts. Marketing budgets are often limited, resources are stretched, and competition for supporters' attention has never been greater.
That's why email marketing remains one of the most powerful communication tools available. It allows charities to engage supporters, inspire action, increase donations and build long-term relationships—all at a fraction of the cost of traditional marketing.
However, creating an effective charity email campaign requires more than simply asking for donations. The most successful campaigns tell compelling...
For many organisations, communicating with NHS staff is an essential part of their marketing strategy. Whether you're promoting healthcare products, recruiting medical professionals, inviting attendees to training events or sharing educational content, ensuring your emails actually reach NHS inboxes can be a challenge.
NHS mail systems are designed to protect staff from phishing attacks, spam and malicious emails. As a result, they employ strict filtering policies and high deliverability standards that can prevent poorly managed email campaigns from ever reaching...
Public sector organisations face a unique challenge when it comes to email marketing. Whether you're a local authority, NHS trust, university, housing association, emergency service, charity, or government department, your emails need to be trusted, accessible, compliant and genuinely useful.
Unlike commercial marketing, success isn't simply measured by sales. Public sector communications are often designed to inform, educate, encourage participation, improve public services or ensure important information reaches the right people at the right time.
When managed correctly, email remains one...
Keeping employees informed has never been more important.
Whether your team works from the office, remotely or across multiple locations, an internal staff newsletter is one of the most effective ways to communicate company news, celebrate successes and ensure everyone is working towards the same goals.
However, an internal newsletter should do much more than simply broadcast announcements. A well-planned newsletter can improve employee engagement, strengthen company culture and encourage better communication across your organisation.
In this guide, we'll explore the best...
Apple Mail has become one of the most important email ecosystems in the world.
With millions of users across:
iPhones
iPads
MacBooks
Apple desktops
…Apple Mail now represents a huge percentage of email opens globally.
But sending successfully to Apple Mail users in 2026 requires a different mindset than traditional email marketing.
Why?
Because Apple has fundamentally changed how email privacy, tracking, and engagement work.
Features like Mail Privacy Protection (MPP), image preloading, and advanced privacy controls have reshaped deliverability strategies for modern email marketers.
The good news is this:
If...
