Public sector organisations face a unique challenge when it comes to email marketing. Whether you're a local authority, NHS trust, university, housing association, emergency service, charity, or government department, your emails need to be trusted, accessible, compliant and genuinely useful.
Unlike commercial marketing, success isn't simply measured by sales. Public sector communications are often designed to inform, educate, encourage participation, improve public services or ensure important information reaches the right people at the right time.
When managed correctly, email remains one...
Keeping employees informed has never been more important.
Whether your team works from the office, remotely or across multiple locations, an internal staff newsletter is one of the most effective ways to communicate company news, celebrate successes and ensure everyone is working towards the same goals.
However, an internal newsletter should do much more than simply broadcast announcements. A well-planned newsletter can improve employee engagement, strengthen company culture and encourage better communication across your organisation.
In this guide, we'll explore the best...
Apple Mail has become one of the most important email ecosystems in the world.
With millions of users across:
iPhones
iPads
MacBooks
Apple desktops
…Apple Mail now represents a huge percentage of email opens globally.
But sending successfully to Apple Mail users in 2026 requires a different mindset than traditional email marketing.
Why?
Because Apple has fundamentally changed how email privacy, tracking, and engagement work.
Features like Mail Privacy Protection (MPP), image preloading, and advanced privacy controls have reshaped deliverability strategies for modern email marketers.
The good news is this:
If...
Email marketing only works if your emails actually reach the inbox.
That sounds obvious — but in 2026, inbox placement has become significantly more difficult.
Both Gmail and Outlook now use highly advanced filtering systems powered by AI, behavioural analysis, sender reputation scoring, and engagement tracking.
This means email deliverability is no longer just a technical issue.
It’s now a combination of:
Infrastructure quality
Authentication
Audience engagement
Content relevance
Sending behaviour
Subscriber trust
If you want stronger inbox placement with Gmail and Outlook, here are the most important deliverability best...
For years, email marketers have had a love-hate relationship with Gmail’s Promotions tab.
When it first appeared, many businesses saw it as a threat:
“Our emails aren’t landing in the primary inbox anymore.”
“Open rates will drop.”
“We’re being hidden from users.”
But in 2026, the reality is very different.
The Promotions tab is not a problem to avoid — it’s a powerful feature that can actually improve email marketing performance when understood correctly.
Let’s break down why.
What Is the Gmail Promotions Tab?
Gmail automatically sorts incoming...
