One of the most important metrics in email marketing is your bounce rate.
While marketers often focus on open rates and click-through rates, your bounce rate provides valuable insight into the health of your mailing list and the quality of your email delivery.
A high bounce rate can damage your sender reputation, reduce inbox placement and increase the risk of your emails being blocked or filtered as spam.
But what is an acceptable bounce rate? What should you aim for? And what...
Getting your subscribers to open your email is only half the battle.
The real goal of most email marketing campaigns is to encourage people to take action. Whether you want subscribers to visit your website, download a guide, make a purchase or book a demonstration, it's the clicks that move people further along the customer journey.
That's why click-through rate (CTR) is one of the most valuable email marketing metrics you can track.
But what exactly is a good click-through rate, and...
After two years in the making, we're getting ready to launch cBuilder — the brand-new email design experience from Email Blaster.
We've completely rethought the way you create emails. From the way you add content, to how you edit text, preview your designs and build visually engaging campaigns, cBuilder makes creating beautiful emails quicker, easier and more intuitive than ever.
And best of all, you can spend less time working out how to build your email — and more time making...
One of the first questions people ask after sending an email campaign is:
"Is my open rate any good?"
It's an understandable question. After all, if nobody is opening your emails, your carefully crafted content, offers and calls to action will never be seen.
However, judging the success of an email campaign purely by its open rate can be misleading. While open rates remain a useful indicator of engagement, they are only one part of the bigger picture.
In this guide, we'll explain...
One of the quickest ways to destroy your email marketing performance is to end up on an email block list.
If your sending domain or IP address becomes block listed, your carefully crafted email campaigns may never reach your subscribers' inboxes. Instead, they could be rejected outright, delivered to spam folders or delayed significantly.
The good news is that most block listing issues are entirely preventable. By following email marketing best practices and maintaining a strong sender reputation, you can dramatically...
