The junk folder, also known as the spam folder, is a folder in your email account where incoming messages that are identified as spam or potentially harmful are automatically placed by your email service provider. These messages may include unsolicited emails, phishing attempts, or other unwanted content.

The junk folder is meant to help protect your inbox from unwanted and potentially harmful emails, but sometimes legitimate emails can also end up in the junk folder by mistake. To avoid this, it’s important to follow best practices for email marketing and communication.

If you find an email in your junk folder that you believe is legitimate, you can mark it as “not junk” or “not spam” to move it to your inbox and train your email service provider to recognize similar emails in the future. Conversely, if you receive an email in your inbox that you believe is spam, you can mark it as “junk” or “spam” to help train your email service provider to better identify unwanted emails.

Here’s our top 20 tips for avoiding the junk folder with your email marketing in 2023:

1. Get permission from recipients before adding them to your email list.
2. Send relevant and valuable content that your subscribers are interested in.
3. Avoid using all caps or excessive punctuation in your subject line or email body.
4. Personalize your emails with the recipient’s name and other relevant information.
5. Keep your email design simple and easy to read.
6. Test your emails on multiple devices and email clients to ensure compatibility.
7. Segment your email list and send targeted messages to specific groups.
8. Use a recognizable “from” name and email address.
9. Monitor your email engagement metrics, such as open and click-through rates, and adjust your strategy accordingly.
10. Avoid using spam trigger words, such as “buy now,” “limited time offer,” and “act now.”
11. Don’t use too many images or attachments in your emails.
12. Make sure your email is properly formatted and free of errors.
13. Avoid sending emails too frequently or too infrequently.
14. Use a reputable email service provider that follows industry best practices.
15. Implement email authentication protocols, such as SPF, DKIM, and DMARC.
16. Include an easy opt-out or unsubscribe option in your emails.
17. Follow email marketing laws and regulations, such as GDPR and CAN-SPAM.
18. Don’t use deceptive subject lines or misleading information in your emails.
19. Respect your subscribers’ privacy and don’t share their information with third parties.
20. Always provide a clear and prominent call-to-action in your emails.