In this section of the email marketing guide, we are going to take a look at a client case study. The client was fairly new to email marketing, they had tried it before with inconsistent results.
Using the Email Blaster software and with some ideas and help from the Email Blaster team, they were able to maximise their results and put together campaign that has been successfull in broadening their marketing reach.
If you are using Email Blaster, then you will have access to a class leading email newsletter designer, with lots of pro-designed free email marketing templates that you can use as a springboard for your email marketing design.
Email Blaster makes it really easy to produce professional looking designs without any prior design experience or technical know how. Your email marketing design can be built using drag and drop, meaning that you work to a wire frame or grid based system, simply dropping your logo and images into the appropriate box inside the design.
You can also use the design editor's boxes to enter text, simply by putting your cursor in the correct location and clicking, you can free type all of your copy text. You are also able to cut and paste from a word document, this is really handy if you’ve pre-written your copy text externally.
Using drag and drop, makes it incredibly easy to create something that looks professionally designed. This will really help to maximise the effect of your email marketing when it lands in your subscribers inbox.