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The definitive top 20 tips to avoid the junk filter in 2025

Published: 21st January 2025

If you are having trouble reaching inboxes or if your email marketing is ending up in the junk folder, then stay tuned. This video will run through the top twenty reasons why emails can end up in the junk folder.

Watch until the end, and you should have all of the answers to how to fix an inbox problem. These quick tips should give you everything you need to help your email marketing avoid the junk folder.

Chapters
=================
0:00 Intro
0:54 Build and maintain a quality list
1:18 Regular list hygiene
1:31 Segment your audience
1:35 Relevant and engaging subject headers
2:03 Personalise your emails
2:22 Use a conversational tone
2:42 Optimise your email design
3:26 Limit your image-to-text ratio
3:45 Comply with anti-spam laws
4:30 Honour user preferences promptly
4:45 Use authentication protocols
5:09 Use a custom domain email address
5:30 Monitor engagement and deliverability metrics
5:52 Resend to non-openers wisely
6:09 Avoid high bounce rates
6:29 Avoid common spam triggers and attachments
7:04 Refrain from misleading tactics
7:24 Test emails before sending
8:03 Stay up to date with recent trends
8:19 Learn from feedback

Looking for more tips on getting great email deliverability?
https://youtube.com/playlist?list=PLZwjrQNr0oE18lpxJKtZsqa-CdKRvn1lf&si=xBK56vcWub6aWmjP

Want to try email marketing for free:
www.emailblasteruk.com
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